POC | New_Amidal

This project set out to define a refined visual identity for POC's latest cycling helmet, the New Amidal, a design built on streamlined form, structural precision, and sharpened detail.

Produced in collaboration with Naive.

CLIENT

POC

Studio

Naive

YEAR

2026

Scope

3D Production & Compositing

TOOLS

Cinema 4D, Redshift, After Effects

CREDITS

William Colling, Andreas Öhman, Robin Jonsson, Andreas Hansson, Signe Falk